Kate Middleton effect

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The Kate Middleton effect (also the Kate effect, the Duchess of Cambridge effect or the Duchess effect) is the trend effect that Catherine, Duchess of Cambridge, is reported to have had on others, for example in sales of particular products. Although Middleton was in the public eye for many years as the girlfriend of Prince William, the effect began after the announcement of the couple’s engagement in November 2010, which spawned a media frenzy.

Source : https://en.wikipedia.org/wiki/Kate_Middleton_effect

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